01
The Pain
Marketers and founders waste hours every week cleaning fake leads from forms. Sales teams chase ghosts. Conversion metrics lie.
02
The Insight
Most fake-lead detection happens at the analytics layer — too late. The right place to score is the form itself, in real time, before the lead ever reaches the CRM.
03
The Build
A simple POST endpoint: send the lead's data, get a quality score back in under 80ms. Plug it into any form, any stack.
04
Distribution
A WordPress plugin to lower the activation barrier — the largest CMS in the world is also the easiest place to test "this works".