About me

The founder
behind
the products.

Story

I'm Eugenio Diaz - Pines Mena, an independent founder who builds SaaS products from idea to revenue — solo.

My products solve problems I've felt myself or watched friends struggle with. I prefer emotion over logic: I build things that make someone breathe out and say "finally". Music, feeling and lived pain are usually the spark.

I do everything: product, design, code, payments, copy, support, distribution. Not because I want to — because shipping fast as a solo founder means owning the full loop.

Right now I'm focused on IbeVet (B2B SaaS for vet clinics), EchoFilter (anti-bot API), CV Para Vagos (B2C AI tool) and Dieta Disociada (B2C recipe & diet app).

Location Spain
Role Founder & Builder
Focus SaaS · AI products
Mode Solo, end-to-end
Open to Partnerships · Talk

Shipping
Journey

2025
IbeVet · B2B SaaS
AI WhatsApp Receptionist for Vet Clinics
Built and launched a 24/7 AI receptionist that handles bookings, customer support and no-show reduction. Distribution via direct outreach to clinics in Spain.
2025
CV Para Vagos · B2C
AI CV Generator
€2.99 one-time product. Adapts your CV to any job offer in seconds. Stripe live, automated end-to-end. A weekend MVP that proved the "pay-once micro-tool" pattern.
2025
EchoFilter · API SaaS
Bot & Fake Lead Detection
Real-time scoring API for forms, signups and CRM data. Born from a personal pain: tired of cleaning fake leads by hand.
2025
Dieta Disociada · B2C
Recipe & Diet Web App
A real digital home for the food-combining diet niche in Spanish-speaking markets. Recipes, premium plans, blog and daily Instagram automation. Stripe live; the next chapter is distribution.
Before
Full Stack Background
Years of building for clients & companies
React, Next.js, Node, Postgres, AWS. Years of paid work before flipping to building my own products. The technical foundation is what makes solo shipping sustainable now.
Philosophy

"Code is the medium. The product is the song. Emotion is what makes someone press play — not features."

01
Emotion First
A product that makes someone feel "finally" beats a product with one more feature. Music, pain and feeling drive every decision.
02
Ship Solo
Own the full loop: product, code, design, payments, support, distribution. No handoffs, no committees, no decks.
03
Real Users
Vanity metrics are noise. Stripe receipts and replies from real users are the only signal that matters.

Beyond
the screen.

⟡
Music
The single biggest driver of product taste. If a feature wouldn't survive a great song playing in the background, it doesn't ship.
◎
Indie Hacking
Building in public, validating with Stripe receipts, learning from every launch — even the ones that flop.
△
AI Tooling
Anthropic API, agent design, prompt engineering. Most of my products lean on AI as the unfair advantage.
◇
Distribution
The hardest part of solo founding isn't the code — it's getting strangers to care. Always experimenting.

Talk

Want to talk
about what
I'm building?

Get in touch