UHNWI Recruitment Services
Brand identity and digital presence for a discreet recruitment agency serving ultra-high-net-worth households.
- Client
- UHNWI Recruitment Services
- Sector
- Private Staffing & Recruitment
- Country
- International
- Year
- 2024
Impact
2.4×
qualified household enquiries
+60%
candidate applications from referrals
1
coherent brand across every touchpoint
Challenge
An agency placing estate managers, chefs and private staff for exceptional households had no visual identity matching its clientele. In this market, anything less than impeccable costs trust instantly.
Strategy
Build the brand on restraint: quiet typography, generous space and language that signals discretion — then carry it through a website that feels like a private introduction, not a job board.
Solution
A complete identity system — wordmark, typography, stationery — and a website with separate journeys for households and candidates, confidential enquiry flows and a tone that matches the market.
