UHNWI Chef
Worldwide private chef recruitment for ultra-high-net-worth households — residences, estates, superyachts and villas. A site built to open a confidential search, not to advertise a vacancy.
- Client
- UHNWI Chef
- Sector
- Private Chef Recruitment
- Country
- International
- Year
- 2026
Impact
7
stages of the search, published in full
8
checks before a chef reaches a shortlist
5
regions covered, from the UK to Asia-Pacific
Challenge
Private service runs on discretion. Most searches are never advertised, because publishing a family's vacancy means publishing where they live and how they eat. So the usual recruitment playbook — job board, listings, applications — is exactly the wrong instrument. Households don't want a stack of CVs, and chefs at this level don't apply through forms.
Strategy
Make the site behave like a private introduction. No public vacancies. Two separate journeys — one for households opening a search, one for chefs joining the network — and in place of the listings, the thing that actually earns trust in this market: the method, shown step by step, in the open.
Solution
A site with the search process itself as the centrepiece: seven stages from confidential consultation to placement and follow-up, and the eight checks a chef passes before reaching a shortlist. Coverage laid out by region, the roles named plainly — permanent, temporary, yacht, travelling, event, dietary and wellness — and a single confidential brief as the way in.
