BrandingMarketingAutomation
UHNWI Chef
A specialist sub-brand and lead system for private chef placement — from Michelin kitchens to family estates.
- Client
- UHNWI Chef
- Sector
- Private Culinary Placement
- Country
- International
- Year
- 2024
Impact
40+
chefs onboarded at launch
-65%
time spent qualifying briefs
9 days
average brief-to-shortlist time
01
Challenge
Private chef placement deserved its own stage: chefs wanted a destination that took their craft seriously, and households wanted a curated shortlist — not CVs in an inbox.
02
Strategy
Spin off a focused sub-brand with its own editorial identity, then engineer the matching flow: structured chef profiles in, qualified household briefs out.
03
Solution
A dedicated brand and site with chef portfolio profiles, cuisine and availability filters, and an automated intake flow that qualifies household briefs before a human ever reads them.
