EchoFilter
My own B2B SaaS: invisible bot detection that scores every form submission in real time — no CAPTCHA, no friction for real users.
- Client
- Own product
- Sector
- B2B SaaS · Anti-fraud
- Country
- Spain
- Year
- 2025
Impact
1 in 3
leads is fake — the problem it removes
<100ms
TrustScore at submission time
5 min
from signup to scoring live leads
Challenge
Teams that pay for every lead lose up to a third of their budget to bots — an average 28% bot rate inflates cost-per-lead and burns sales time chasing contacts that never existed.
Strategy
Detect instead of punish: no CAPTCHAs or puzzles for legitimate users. Analyse behaviour invisibly — mouse movement, typing rhythm, timing — and make the system fail-open and GDPR-clean (no IPs, no PII).
Solution
One script tag (or a WordPress plugin) that generates a TrustScore in under 100ms at submission time: legitimate leads flow to the CRM, suspected bots get flagged. Free tier of 1,000 scores, usage-based pricing, no contracts.
