Social Ads Creative
Paid social creative for three brands — skincare, business services and optical retail — from the ad artwork and the copy to the campaigns that put it in front of the right feed, plus a self-initiated concept campaign for a Paramaribo jazz festival.
- Cliente
- Rosatique Clinics · R.E.D. Services · Optiek Marisa
- Sector
- Beauty, Optical & Business Services
- País
- Dutch-speaking markets
- Año
- 2026
Impacto
3
brands, each with its own creative system
4
ad formats — feed, square, portrait, vertical video
10s
reel cut to land before the thumb moves
Reto
Small brands hand paid social to whoever is cheapest, and it shows: a discount slapped over a stock photo, the same square crop pushed to every placement, copy translated instead of written. The ad gets impressions and no one stops scrolling.
Estrategia
Treat each brand as its own visual language before touching Ads Manager. Skincare earns light, gold and space; business services earn structure, navy and a clear promise; optical earns motion and people. Then produce each idea in the formats the placement actually needs, not one crop stretched across all of them.
Solución
Ad creative designed per brand and per format — 4:5 feed, near-square, portrait and 9:16 vertical video — with Dutch copy written for the offer, a hard deadline where there is one, and Meta campaigns set up and run against them. Alongside the client work, a concept campaign for a Paramaribo jazz festival: three creative routes for one brief, self-initiated, to show what an event campaign can look like before a client has one.
